Case study: Shine Total Beauty by Morena Gasperina

Morena Gasperina is the owner of Shine, a beauty salon located in Domegge di Cadore in the province of Belluno. With her entrepreneurial spirit, Morena decided to rely on Boss to improve her numbers, and she succeeded! In this article, we tell you about her business and how she managed to achieve her goals!

How Morena's salon was born

Morena opened her salon Shine in 2003, a small shop where she mainly focused on hair, but where she already thought big.

Her vision of work has always moved forward towards alternative schemes to the known ones, and from the early years, she felt the need to feel stimulated and updated. This need led her to attend prestigious academies and achieve many goals. Undertaking this path of study and application allowed her to see things from different points of view, having the certainty that consistency and determination are the strengths that allow you to achieve great milestones.

In 2014, Morena decided to offer a greater experience to her clients and therefore:

• Increased the space dedicated to them
• Introduced new services
• Created a stimulating and united team, which works with dedication and looks to the future in the same direction

The success of Morena's salon is the result of an offer of high-quality services and products and a team leader, Morena, capable of bringing out the best in herself and her employees.

Client's needs

When we met Morena, she told us her story, her business, built thanks to passion and commitment, and she also shared her needs with us. Despite all the efforts and results obtained, she needed something more, namely to gain:

• Awareness of the profitability of her services and products, to adjust the aim
• Analyze the productivity of her team in all details
• Make the use of the agenda as efficient as possible, given the high demand for appointments

What we did for Shine Beauty Total

The objectives Morena presented to us seemed clear and precise from the start. Our work focused on the need to resolve every doubt and carefully analyze all the facets of what could be strong foundations for improvement and increasing revenue numbers.

What did we do in practice?

The first phase was what we can define as analysis; in particular, we:

• Analyzed the efficiency of both costs and revenues
• Analyzed the warehouse, specifically the management and creation of knowledge about purchases and stock
• Analyzed the team's productivity with the aim of guiding it towards the most structured and efficient work possible
• Created efficiency in the use of the agenda, thanks to the construction of ad hoc paths for clients (including medium-term scheduled appointments)

Results obtained

From the synergy between Morena's Beauty salon and our work, we together achieved the following results:

• From 2019 to 2021, we achieved an increase in average monthly revenue of +25%. This is a very important figure, as it was obtained even considering that the salon went from five collaborators in 2019 to three in 2022
• Increase in the average ticket percentage from 2019 to 2021 of +33.4% against a decrease in average monthly salon entries of – 40%.

Here you can read another success story: G&G Parrucchieri increases average revenue with GoWeb.