G&G Parrucchieri increases average revenue with GoWeb

Hair salon located in the historic center of Milan, G&G Parrucchieri is a solid business that has been among the best salons in the area since 2005. Since February 2015, it has collaborated with BOSS, using software solutions for 360° salon management, and since September 2020, it has chosen to be guided by a BOSS Tutor in the “Exclusive” program.

Client Needs

G&G Parrucchieri pays particular attention to the strategies to be implemented, to cost analysis and revenue quality, but not only; crucial for the company is also communication with the client and internal communication in order to have a staff that is always aligned and up-to-date.

At the beginning of the collaboration, the client's primary needs were summarized as follows:

• Need to continuously analyze costs and revenues
• Detailed analysis of warehouse and inventory
• Ability to efficiently plan meetings with the team
• Development of a system to reward the team for achieving objectives.

Implemented Solutions

The Boss Italia solutions that have been implemented to help the client achieve business objectives are Goweb and the GoBooking App

• GoWeb is a management software accessible from any device that allows for the organization and management of the salon by leveraging various functions. Specifically, G&G Parrucchieri uses GoWeb's features to monitor and manage inventory, analyze costs and revenues, and formulate personalized and sponsored proposals through Goweb's communication channels.
• GoBooking App: the GoBooking app has a dual function as it can be used by both the salon and the client. Through the app, the client can book and create their own profile where they can save appointments while the salon can manage client profiles and send marketing communications and promotions, reducing printing and distribution costs for the creation and sending of advertising materials.

Achieved Results

In almost 2 years of the Exclusive program, G&G Parrucchieri has achieved encouraging results, exceeding the set objectives:

• % increase in average monthly turnover from 2019 to 2021 = +11%
• % increase in average receipt from 2019 to 2021 = +21.5 %
• Against a decrease in average monthly visits: – 8.5%

Grazia Basso, owner of G&G Parrucchieri, states: “Thanks to Boss Italia, we have seen an increase in average turnover, but not only that; the implemented solutions allow us to have a leaner and more optimized workflow; this reduces the workload for the staff, leaving personnel free to focus on achieving seasonal objectives”.

The Boss Method

“Even in the collaboration with G&G Parrucchieri, what allows us to make a difference is the number analysis method that is implemented within the salon. Thanks to our software solutions, the client can optimize this analysis and make the most of their resources to boost their business,” explains Boss Italia Tutor, Elena Santangelo.

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