Relife increases revenue and average ticket with the Exclusive program
The Relife salon in Oleggio regained control of expenses and renewed its team thanks to the Exclusive program.
Relife is a hair salon in Oleggio, in the province of Novara, founded in 2014 by Jennifer Squaiella. Relife has been collaborating with Boss since its opening and is now a growing and expanding business with new services for its clientele.
Client Needs
At the end of 2020, Jennifer contacted us because she was no longer able to control her business expenses and measure its real efficiency. During the same period, there were internal changes in the salon, leading to the replacement of key staff members; this in itself was a challenge for the owner, who found herself having to completely renew her team.
Solutions Implemented
After thoroughly examining the salon's situation and the owner's needs, at the end of 2020, it was decided to embark together on the Exclusive consulting program.
Exclusive is a continuous consulting program through which we support salon managers in developing a project and achieving concrete goals. Starting from an in-depth analysis of the business, we are able to structure a personalized program that includes monthly meetings to create a continuous path.
Platforms Used:
In the Exclusive program, various Boss solutions are used to achieve the client's objectives.
- GoWeb: our management software is used to perform an in-depth analysis of the collected data. It starts with analyzing the client portfolio and then proceeds to analyze training focused on the economic/financial aspects of the salon to understand how the store's economic flow, revenues and expenses, and the salon's profit margin are distributed.
- GoBooking and GoManager: the GoBooking app dedicated to salon clients and the GoManager app dedicated to the salon team and owner, allow for the implementation of further innovative features, useful for finalizing the program and achieving the set goals.
With the Exclusive program, the average revenue increase, based on salons that have followed at least one year of consulting and implemented the actions suggested by our Tutors, can reach 30%.
Based on this data, Relife implemented every suggestion and set budgets for various cost centers, in order to achieve better cost reorganization and more in-depth control.
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Results Achieved
Since the implementation of Boss solutions in 2020 and with two years of the Exclusive program active, Relife has experienced several concrete and measurable benefits which we can summarize as follows:
- Revenue growth 2020-2021: +15%
- Revenue growth 2021-2022: +23%
- Average ticket: +30%
- Increase from two to three permanent staff members in the salon
- Number of clients – 3% due to the salon's repositioning, but the average ticket is strongly increasing.
Furthermore, at the beginning of 2023, the client changed location, moving from a 45sqm shop to a new 90sqm salon, also adding Hair-Spa cabins to the range of services offered, with new, more comfortable and spacious workstations.