Discover the new feature to create personalized landing pages

Boss introduces the new Landing Page Console feature that allows all salons to create fantastic personalized landing pages for each advertising campaign.

Let's discover together what landing pages are and why they are fundamental for the success of your digital marketing campaigns.

What is a Landing Page and what is it for

A landing page*,* in Italian pagina di destinazione*,* is an independent web page where potential customers can land by clicking on a newsletter, a social media post, or an advertising campaign spread through various channels. Landing pages are different from other website pages as they are not fixed pages but are linked to individual advertising campaigns and respond to a specific purpose at a specific time.

Landing pages are designed for a single objective: to obtain customer contact or increase the amount of data we possess through a call to action.

Today, in any digital marketing campaign, the use of landing pages is highly recommended to convert more traffic and increase conversions.

How Landing Page Console works

The Landing Page Console feature is a GoWeb marketing function , one of the most recent and advanced, which allows you to create real marketing campaigns through the use of the “landing page” tool.

Within a dedicated dashboard (visible in the following image), the salon can create the landing page quickly and easily. It is possible to personalize each landing page with images, text, and call to action of the campaign.

Campaigns generally include calls to action for booking appointments, downloading specific PDFs, or collecting customer data such as email addresses or other contacts.

Each landing page can be customized to fully meet the needs of each salon and display the graphic elements and colors that distinguish each brand.

How to distribute the landing page:

After creating the landing page, it's time to bring customers to the destination page. How? The most used means are: e-mail, SMS, BOT, and Whatsapp. Through each of these means, it is possible to send the landing directly to the customer.

The sending dashboard is intuitive and easy to use for everyone.

In this image, you can see an example of a completed landing page ready to be sent:

Why choose GoWeb's landing page feature

In addition to the ease of use and the speed with which you can create and send your campaigns, using GoWeb's landing page feature allows you to target the desired audience.

While an external landing page is also accessible to a certainly selected but somewhat unknown audience, Landing Pages created with GoWeb are exclusively aimed at the salon's customers, people who frequent it or have frequented it in the past and who are therefore interested in the services and products the salon offers.

The advantages of the Landing Page feature in a nutshell:

• Easy and fast creation of new landing pages
• Customization of landing page graphics and content
• Ability to profile and select campaign recipients
• Fast sending thanks to the dedicated dashboard

An additional advantage of this new GoWeb feature is the possibility of being followed by a Tutor.

Within the Exclusive path, great importance is given to the marketing aspect addressed by the salon correctly. The choice of having a Tutor ensures a profitable and effective use of the Landing Page Console.

Want to know more about the Landing Page feature and the benefits it can bring to your salon?

Contact us , our experts are at your disposal!