Go Market Index

Stop guessing prices: the market, in your dashboard.

Market analysis and benchmark to compare your salon's performance. Free service.

Every day you set prices with an invisible risk: too low compared to the market, gifted margins, customers who think 'if it costs less, it's worth less'. Go Market Index is the GoWeb module that gives you a real market dashboard — prices, trends, and benchmarks of salons similar to yours, with real data from the GoWeb network normalized by Totenext, a leader in beauty market research. No more guesswork: play with real numbers.

Margins saved
No more price roulette: data-driven decisions, not random.
Manager's perspective
See how the market moves, not just your salon: immediately understand if you are aligned.
Stronger positioning
Stop being perceived as unintentionally low cost and start communicating value.
Data updated monthly
Real data from the GoWeb network, normalized by Totenext and refreshed monthly.

The problem: you decide with an invisible risk

Every day you make pricing decisions without a reference and risk, without realizing it, to: • Set prices too low compared to the market • Give away margins you could keep • Lose customers who think “if it costs less, it's worth less” 60% of salons in Italy declare they have no reference for prices (source: Totenext).

The solution: three steps, zero headaches

1. Open GoWeb: Go Market Index is available from the Simply version, so it's open to everyone. 2. Access the dashboard: you verify real market data in line with your salon's type. 3. Compare and act: you immediately know if your prices are aligned and if your business is trending compared to salons like yours.

Concrete benefits

Margins saved: make data-driven decisions, without guessing numbers. Zero price list anxiety: update prices with the confidence of acting well-informed. Time saved: no more endless research or “how much does the colleague next door charge?”. Unlock profit: align price lists without fear of being out of market and attract the right clientele.

The numbers that matter

Those who adjust their price list upwards based on the market increase revenues by an average of 12% in 6 months. 78% of consumers automatically associate 'low price' with 'less qualified service'. Staying too far below the market doesn't make you seem affordable: it makes you seem unprofessional. The data comes from the GoWeb network and is normalized by Totenext, which brings 30 years of beauty market research.

What those who have already activated it say

I thought my prices were fair. Then I saw the Go Market Index data: I was giving away 15%. I'm not going back. (Maria, salon with 6 stations) It's the first time I truly feel like I have a dashboard like big brands, but tailored for a salon. (Alfredo, Torino) I was amazed by the amount of margin I was letting go of just because I had no benchmarks. (Emily, Pescara)

Pricing

Recommended

Included in GoWeb

Beauty Market Dashboard
Benchmark with salons similar to yours
Real market prices and trends
Data normalized by Totenext
Monthly data update
Available from the Simply version

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