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Management software, a growing market – data and forecasts for 2023

The digitalization of Italian SMEs and the growth of the management software market: data and opportunities for salons.

Management software, a growing market – data and forecasts for 2023

Today, the digitalization of small and medium-sized enterprises and micro-enterprises is an integral part of the crucial issues related to our country's innovation. Digital technology attracts significant investments from service providers, and its driving force catalyzes the attention of large and small organizations. This is a unique opportunity for change and development: a great opportunity for all businesses across the territory.

In this article, we will see how the market is evolving and how the introduction of management technologies and Cloud solutions can represent a turning point for innovation and development for all SMEs and micro-enterprises.

Italian Market Data

In Italy, companies producing management software are approaching 20 billion euros in revenue in 2021, with a +16% growth compared to the previous year.

If we look at this sector more broadly, considering companies operating in Italy in the field of software and related services, Italy reaches a turnover of 51.3 billion euros, a 14% increase compared to 2020.

These are just some of the data emerged from the research “Management software in Italy: the transformation path of SMEs and PAs” by the Digital Innovation Observatories of the School of Management of Politecnico di Milano in collaboration with AssoSoftware.

Awareness of the importance of digital technology is therefore growing, but only 9% of SMEs and 7% of Public Administrations interviewed can be defined as “advanced” according to the maturity index in the use of management software.

Among the software considered within the analysis scope, the most significant growth was recorded by Document Management and workflow modules (adopted by 48% of SMEs), and Administrative and Accounting Management modules (present in 87% of companies.)

The diffusion of management modules related to Logistics and Warehouse reaches 54%, while management software for Procurement and Production reaches 50%. [Source: Digital Innovation Observatories of the School of Management of Politecnico di Milano].

According to a Forrester research, forecasts for 2023 will lead to a +5% growth in IT software and services sales.

Advantages of Adopting Management Software

Also according to data collected by Digital Innovation Observatories, interviewed companies state that they have found significant benefits in terms of competitiveness following the adoption of management software solutions, in particular they declare:

  • ability to make better, more informed decisions (76%)
  • obtaining real-time updated data (74%)
  • control over process performance (72%) and ability to intervene in case of anomalies and changes.

Transparency and control over business process performance obtained through this software are also relevant for companies.

Boss My Numbers Solutions

The great promise of management solutions is to offer organizations the tools to instantly implement new ideas, organizational processes, product and service offerings.

Thanks to Boss My Numbers' stable, simple, and scalable In Cloud solutions, micro-enterprises and all commercial activities can automate processes, increase operational efficiency, and streamline activities such as online sales, digital marketing, agenda and staff management.

Our In Cloud solutions offer all companies dynamic and elastic access to IT services, bringing immediate benefits: companies are indeed able to create new services without worrying about expanding their internal resources, and to do so with unprecedented speed.

With Boss My Numbers In Cloud solutions, it will be easier for businesses to transform new ideas into innovative products and services.